Late to the electric car market, Mazda’s MX-30 had to find some white space. And as Mazda’s electric future statement, the work had to provide a halo for the Mazda brand as it moves towards a premium positioning, and set the tone for future brand and product comms.

With the car’s development based on multi-sustainable benefits beyond being simply an EV, we positioned the MX-30 as something invitingly different. 

Using Mazda’s existing global material we created a distinctive, graphic campaign that helped make its unique credentials stand out. If you have to do car-porn, make it distinctive.

Channels: Broadcast TV, BVOD, digital video, social, display, OOH, eDM, dealer marketing, showroom marketing.