How does a mega-global brand maintain momentum? By shifting to be more locally relevant. 

Over 5 years, I helped evolve Vodafone from detached international corporate to a brand that got New Zealand. Network campaigns, consumer products and services, B2B, hard-working retail including store experiences and staff training - I was intensely involved in every aspect of Vodafone’s marcomms. 

I developed the branded specialist support staff concept, Vodafone Ninjas, and developed Vodafone’s network as the Smart Network to position it beyond tomorrow’s needs. Both concepts continue to thrive today.