After 15 years of Stickman it’d be easy to think it’s an obvious and easy solution. A budget character delivered with budget production values talking about making your budget go further. But looking a little deeper reveals the reasons for its effectiveness and longevity. 

A relentless focus on its lowest-prices brand proposition rather than product and price, delivered with irreverent, topical humour, wins the shoppers’ hearts and makes them feel smarter for shopping there. 

Stickman’s consistency has created one of New Zealand’s most enduring brand ideas. Cost effective production means being able to afford constantly fresh new executions to maintain salience. 

PAK’nSAVE Stickman has had many creatives develop new executions over the years but its long-term success has been built on the strategic and creative foundations I led from the outset.